When Robert Wang and his friend Yi Qin developed a new kitchen appliance called the Instant Pot, they had no idea it would become a cult hit, practically overnight. It has been referred to as an over-achieving know it all in the kitchen, and now in its fourth generation (with two more generations on the way), it doesn’t seem to be slowing down. Part pressure cooker, slow cooker, rice cooker, steamer, sauté pan, yogurt maker and warming pan, it has become the go-to kitchen darling of families all over the world.
When it was introduced in 2010, instead of old-fashioned advertising, the Ottawa based company sent over a hundred Instant Pots out to popular bloggers and influencers, letting them know this was a new vehicle for families to prepare healthy one-pot meals more quickly and with a lot less effort. The Instant Pot caught on like wildfire.
On Facebook, cult groups called “Instant Pot-heads” and “Instant Pot Addicts” popped up. The Official Instant Pot Facebook group has over 400,000 members, and it keeps growing. There are countless YouTube channels dedicated to Instant Pot tutorials, and there are popular food bloggers who have dedicated entire sites to posting methods, techniques and recipes.
It also has a top ranking on Amazon.com, with thousands of customer reviews raving about the Instant Pot. The average ranking is between 4.5 to 5 stars for all four generations. A recent article in www.Kitchn.com raved about the appliance and included some popular recipes for the fandom.
After reviewing all the raves and claims of a life altering experience that borders on fanatical, for $99.99 for the six-quart model, we think it’s worth a try.